OUR TEAM
DANDY NG, Operations Direcotor
Experience
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Over 10 years of experience in fieldwork and data processing operations.
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Conducted more than 300 projects across various cities in Mainland China and Hong Kong.
Skills and Expertise
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Strong knowledge in client needs and quality assurance.
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Excellent in providing expert advice and methodology recommendations.
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Builds trust and confidence with clients through effective solutions.
Prior Experience
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Served as a field research team leader at Hong Kong Disneyland for 4 years.
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Established field interviewer and data processing teams at Disneyland's opening.
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Specialized in park insights and guest satisfaction research.
Key Achievements
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Enhanced visitor experience and operational efficiency at Hong Kong Disneyland.
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Developed strategic insights to improve client services at FRC.
Reputation
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Known as a trusted advisor and valuable asset to the FRC team.
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Recognized for driving success and ensuring high-quality operations.
ROCKY LAW, Fieldwork Director
Experience
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Over 30 years in fieldwork operations in Hong Kong.
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Managed thousands of projects in the last 10 years.
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Hands-on involvement in diverse research methodologies like product testing and focus groups.
Skills and Expertise
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Proficient in managing CATI, CAPI, and CAWI projects.
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Skilled in product placement strategies.
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Expertise in directing comprehensive fieldwork teams and operations.
Prior Experience
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Former Fieldwork Director at The Research Pacific Hong Kong.
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Led the fieldwork department at TNS HK prior to his tenure at The Research Pacific.
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Experience in overseeing fieldwork operations across multiple organizations.
Key Achievements
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Successfully enhanced FRC's fieldwork capabilities with his leadership.
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Spearheaded numerous high-profile research projects in Hong Kong.
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Developed and implemented efficient fieldwork strategies and processes.
Reputation
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Recognized as one of Hong Kong’s most experienced fieldwork management professionals.
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Known for his strategic oversight and operational efficiency in the fieldwork sector.
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Valued for his ability to lead and mentor high-performing teams.
ANDREW LEUNG, Qualitative Research Director
Experience
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Over 23 years of experience in the market research industry.
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Transitioned from trade research and competitive intelligence to qualitative research.
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Conducted focus groups and in-depth interviews across diverse industries.
Skills and Expertise
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Proficient in qualitative research methodologies like focus groups, B2B and B2C interviews, and ethnographic studies.
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Skilled in analyzing consumers' lifestyles, product usability, and market segmentation.
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Expertise in branding, advertising concept testing, and UX testing for web and apps.
Prior Experience
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Worked on regional studies focusing on market entry, sizing, and growth trend identification.
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Experience at multi-national research agencies such as Synovate (now IPSOS), Research International, TNS, and Added Value.
Key Achievements
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Successfully managed local and regional studies for various sectors, including Tourism, Hospitality, FMCG and Finance.
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Conducted research in emerging markets across Africa, the Middle East, Latin America, and South Asia.
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Partnered with MNC clients to provide insights and develop actionable global and local strategies.
Reputation
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Recognized for transforming complex data into strategic insights for industry-leading clients.
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Known for his diverse experience and adaptability in both developed and emerging markets.
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Valued for his collaborative approach and ability to align research outcomes with business objectives.
SAMUEL WONG, Qualitative Research Director
Experience
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Over 20 years of market research expertise, focusing on quantitative methodologies.
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Extensive experience managing complex multi-country projects, particularly in Hong Kong and Greater China.
Skills and Expertise
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Specialized in quantitative research methodologies.
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Proficient in conducting public opinion surveys, customer satisfaction studies, and product usage assessments.
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Adept at market sizing analyses and leading new product innovation discussions.
Prior Experience
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Led research initiatives across various industries including fashion and accessories, FMCG, financial products, automotive, beverages, and luxury goods.
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Collaborated with public sector organizations like Tung Wah Group of Hospitals, Pneumoconiosis Compensation Fund Board, Employees Retaining Board and The Education University of Hong Kong.
Key Achievements
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Successfully delivered impactful research for organizations such as the Airport Authority Hong Kong, Hong Kong Deposit Protection Board, and Urban Renewal Authority.
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Expert in aligning research strategies with business growth and innovation goals.
Reputation
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Known for a strategic approach to research and delivering insights that drive market growth.
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Recognized for commitment to excellence and meticulous attention to detail.
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Esteemed as a trusted leader in quantitative research within the industry.
JEFF LAM, Quantitative Research Associate Director
Experience
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Over 20 years of extensive experience in the market research industry.
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Transitioned from data analytics and processing to quantitative research management since 2011.
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In-depth industry knowledge spanning banking, finance, automotive, and hospitality sectors.
Skills and Expertise
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Proficient in managing complex data analytics and processing tasks.
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Expertise in developing and managing quantitative research projects
Strong skills in tracking financial services, particularly customer satisfaction and mystery shopping.
Prior Experience
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Early career focused on data analytics and processing within market research.
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Evolved into a leadership role, managing quantitative research since 2011.
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Accumulated significant experience across diverse industries such as banking, automotive, and hospitality.
Key Achievements
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Successfully led numerous financial services tracking projects.
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Enhanced customer satisfaction metrics through strategic mystery shopping projects.
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Developed actionable insights and recommendations that drove substantial business growth.
Reputation
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Known for a strong customer-centric approach in market research.
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Renowned for building long-lasting relationships and providing insightful, growth-driven solutions.
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Respected for passion in helping clients focus on customer needs to achieve business success.


OUR MANAGEMENT
To provide the appropriate solutions to our clients and build true partnership with them.