DANDY NG, Operations Direcotor

 

​Experience

• Over 10 years of experience in fieldwork and data processing operations.

• Conducted more than 300 projects across various cities in Mainland China and Hong Kong.

 

Skills and Expertise

• Strong knowledge in client needs and quality assurance.

• Excellent in providing expert advice and methodology recommendations.

• Builds trust and confidence with clients through effective solutions.

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Prior Experience

• Served as a field research team leader at Hong Kong Disneyland for 4 years.

• Established field interviewer and data processing teams at Disneyland's opening.

• Specialized in park insights and guest satisfaction research.

 

Key Achievements

• Enhanced visitor experience and operational efficiency at Hong Kong Disneyland.

• Developed strategic insights to improve client services at FRC.

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Reputation

• Known as a trusted advisor and valuable asset to the FRC team.

• Recognized for driving success and ensuring high-quality operations.

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ROCKY LAW, Fieldwork Director

 

​Experience

• Over 30 years in fieldwork operations in Hong Kong.

• Managed thousands of projects in the last 10 years.

• Hands-on involvement in diverse research methodologies like product testing and focus groups.

 

Skills and Expertise

• Proficient in managing CATI, CAPI, and CAWI projects.

• Skilled in product placement strategies.

• Expertise in directing comprehensive fieldwork teams and operations.

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Prior Experience

• Former Fieldwork Director at The Research Pacific Hong Kong.

• Led the fieldwork department at TNS HK prior to his tenure at The Research Pacific.

• Experience in overseeing fieldwork operations across multiple organizations.

 

Key Achievements

• Successfully enhanced FRC's fieldwork capabilities with his leadership.

• Spearheaded numerous high-profile research projects in Hong Kong.

• Developed and implemented efficient fieldwork strategies and processes.

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Reputation

• Recognized as one of Hong Kong’s most experienced fieldwork management professionals.

• Known for his strategic oversight and operational efficiency in the fieldwork sector.

• Valued for his ability to lead and mentor high-performing teams.

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​ANDREW LEUNG, Qualitative Research Director

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Experience

• Over 23 years of experience in the market research industry.

• Transitioned from trade research and competitive intelligence to qualitative research.

• Conducted focus groups and in-depth interviews across diverse industries.

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Skills and Expertise

• Proficient in qualitative research methodologies like focus groups, B2B and B2C interviews, and ethnographic studies.

• Skilled in analyzing consumers' lifestyles, product usability, and market segmentation.

• Expertise in branding, advertising concept testing, and UX testing for web and apps.

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Prior Experience

• Worked on regional studies focusing on market entry, sizing, and growth trend identification.

• Experience at multi-national research agencies such as Synovate (now IPSOS), Research International, TNS, and Added Value.

 

Key Achievements

• Successfully managed local and regional studies for various sectors, including Tourism, Hospitality, FMCG and Finance.

• Conducted research in emerging markets across Africa, the Middle East, Latin America, and South Asia.

• Partnered with MNC clients to provide insights and develop actionable global and local strategies.

 

Reputation

• Recognized for transforming complex data into strategic insights for industry-leading clients.

• Known for his diverse experience and adaptability in both developed and emerging markets.

• Valued for his collaborative approach and ability to align research outcomes with business objectives.

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SAMUEL WONG, Qualitative Research Director

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Experience

• Over 20 years of market research expertise, focusing on quantitative methodologies.

• Extensive experience managing complex multi-country projects, particularly in Hong Kong and Greater China.

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Skills and Expertise

• Specialized in quantitative research methodologies.

• Proficient in conducting public opinion surveys, customer satisfaction studies, and product usage assessments.

• Adept at market sizing analyses and leading new product innovation discussions.

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Prior Experience

• Led research initiatives across various industries including fashion and accessories, FMCG, financial products, automotive, beverages, and luxury goods.

• Collaborated with public sector organizations like Tung Wah Group of Hospitals, Pneumoconiosis Compensation Fund Board, Employees Retaining Board and The Education University of Hong Kong.

 

Key Achievements

• Successfully delivered impactful research for organizations such as the Airport Authority Hong Kong, Hong Kong Deposit Protection Board, and Urban Renewal Authority.

• Expert in aligning research strategies with business growth and innovation goals.

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Reputation

• Known for a strategic approach to research and delivering insights that drive market growth.

• Recognized for commitment to excellence and meticulous attention to detail.

• Esteemed as a trusted leader in quantitative research within the industry.

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JEFF LAM, Quantitative Research Associate Director

 

​Experience

• Over 20 years of extensive experience in the market research industry.

• Transitioned from data analytics and processing to quantitative research management since 2011.

• In-depth industry knowledge spanning banking, finance, automotive, and hospitality sectors.

 

Skills and Expertise

• Proficient in managing complex data analytics and processing tasks.

• Expertise in developing and managing quantitative research projects
  Strong skills in tracking financial services, particularly customer satisfaction and mystery shopping.

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Prior Experience

• Early career focused on data analytics and processing within market research.

• Evolved into a leadership role, managing quantitative research since 2011.

• Accumulated significant experience across diverse industries such as banking, automotive, and hospitality.

 

Key Achievements

• Successfully led numerous financial services tracking projects.

• Enhanced customer satisfaction metrics through strategic mystery shopping projects.

• Developed actionable insights and recommendations that drove substantial business growth.

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Reputation

• Known for a strong customer-centric approach in market research.

• Renowned for building long-lasting relationships and providing insightful, growth-driven solutions.

• Respected for passion in helping clients focus on customer needs to achieve business success.

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