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Field Resources Consultant

集訊資料研究有限公司

T: +852 2147 0262   F: +852 3020 1026

admin@frchongkong.com

Lai Chi Kok Office - 荔枝角辦事處

1603 Kowloon Plaza, 485 Castle Peak Road
Lai Chi Kok,  Hong Kong

North Point Office - 北角辦事處

21A North Cape Commercial Building
388 Kings Road, North Point, Hong Kong

QUANTITATIVE RESEARCH

Quantitative research is the collection of statistically large samples of quantitative data and usually with some form of statistical analysis.

The objective of quantitative research is to develop and employ mathematical models, theories and hypotheses pertaining to natural phenomena.

FRC is confident to perform and accomplish different quantitative jobs, with the manipulation of up-to-date and efficient facilities.

Types of Quantitative Consumer Research
   - Face-to-face interviewing
   - Telephone interview
   - Online research
   - Mystery shopping

 

 

FACE TO FACE INTERVIEWING

Face-to-face interviewing involves speaking to respondents in person. There are two reasons to speak with people in person are primarily that we want to show them something, such as a photograph, television advertisement etc, or the interview is too long to conduct over the phone.

The four main methods used to interview respondents which are face-to-face which are door-to-door, central location, mall/street intercept, and industrial face-to-face.

DOOR - TO - DOOR
Door-to-door interviewing involves approaching households in a specified area in a pre-determined order which is on average are about half an hour in length and usually involve showing the respondents a series of cards or photographs.

​CENTRAL LOCATION TEST (CLT)
Central location or `shopping centre' interviewing involves approaching all people within a specified area of the shopping centre.

The reason for interviewing in shopping centres is often because there are large amounts of products to ask people and it would be too heavy to carry them door-to-door or, we may need to show respondents a video of advertisements.

An advantage of using shopping centres is they have power available to assist in using video recorders. It usually takes no longer than twenty minutes.

STREEET / MALL INTERCEPT
Street/ Mall intercept interviewing involves approaching all people in an outdoor area such as a strip shopping street or an open market. Intercept interviews are usually ten minutes or less in length as there is often no suitable place to sit down for these interviews.

INDUSTRIAL FACE - TO - FACE

Industrial face-to-face
Industrial face-to-face interviewing involves contacting people by phone at their place of work and arranging to interview them in their office at a time which suits the respondent. The length of Industrial face-to-face interviews is varying.

TELEPHONE INTERVIEWING
For all telephone interviewing projects you will be expected to achieve a certain number of interviews per hour depending on the length of the questionnaire and the relative difficulty in locating a respondent who qualifies. We own and operate in- house service web-based telephone center with native-speakers covering in Pacific Asia for web based telephone interview/Paper & Pencil telephone interview. Also, we provide experienced teams of interviewers logging in directly through our VCC (Virtual Command Center), allowing for full control and management of interviewers, programming and quotas.

ONLINE RESEARCH
We have invested a lot of resources to provide our clients with safe, reliable and representative data collected online through online panels, telephone recruit-to-web or CAWI methodologies. Our latest CATI technology offers the convenience of "mixed-mode" studies, allowing respondents to choose between completing the survey over the phone with our interviewer or do it online independently.

 

MYSTERY SHOPPING
Mystery shopping aims to measure quality of service or compliance to regulation, or to gather specific information about products and services. The identity of mystery consumers are generally unknown by the establishment being evaluated. They perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, then provide detailed reports or feedback about their experiences.

QUALITATIVE RESEARCH

Qualitative research is the use of unstructured exploratory techniques that are based on statistically small samples in order to understand a problem more thoroughly.

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FRC SERVICES

We provide a wide range of qualitative and quantitative researches for our clients.

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